It’s typically limited to 160 characters to fit within the preview on search engines, but can sometimes be calculated in megapixels depending on your preferred search engine. Use this space to highlight the key points of your page and encourage searchers to click through to your page. Consider adding external links to your on-site SEO checklist as well. Linking out to high-quality informational resources can add credibility to your content and provide additional value for your readers.

Try Shopify for free, and explore all the tools you need to start, run, and grow your business. Search engines view Off-Page SEO signals, like backlinks and social engagement, as indicators of a website’s authority and relevance. This blog will explain both in detail and how they complement each other for better rankings. You can either straight up copy these keywords into a spreadsheet. Most keywords are competitive for the simple reason that there are LOTS of sites trying to rank for them.

User Experience

• The MozBar SEO toolbar shows you relevant metrics right in your browser, as you surf the web.
• You constantly need to optimize your site to ensure that it is running efficiently.
• In fact, if you create a comprehensive, well-written piece of content, you can rank for phrases you didn’t even use in the text.
• You can easily create interactive elements for your site on a platform like Outgrow.co or even have ChatGPT code it for you.
• The H2 tag is useful for dividing long pieces of text into smaller subsections.

On-page SEO differs from off-page SEO, another term you’ll likely encounter when trying to boost your online rankings. On-page SEO refers to optimizations on your website, while off-page SEO refers to optimization actions outside your website. With Semrush, you get to analyze data, track rankings, and uncover valuable insights that can help you tailor your content and strategies more effectively. And don’t forget to use our free on-page SEO progress tracker and checklist to stay on top of your optimizations. But you don’t need to write an amazing description 100% of the time.

The Top 5 On-Page SEO Factors

For example, list items can be considered equally distant to one another, and “the title of a document may be considered to be close to every other term in document”. Page segmentation becomes significantly more important as we move toward mobile devices, which often hide portions of the page. Search engines want to serve users the portion of your pages that are visible and important, so text in these areas deserves the most focus. Read the free resources we linked to above, take the free course, and use the free trial to implement what you’re learning on the go. Like every skill, you get better at SEO by practicing on live websites.

Image optimization is crucial for improving page load speed and enhancing SEO. Large images slow down your site, frustrating users and hurting rankings. Well-structured, clear content makes it easy for users BHS Links to find information quickly. Using headings, bullet points, and formatting improves readability. Most search engines use this to understand a site’s relevance and quality.

This helps Google (and visually-impaired users) understand what each image is showing. Half of the websites linked out to authority sites (like Oxford University). For example, I recently wanted to improve our rankings for our press release guide. The Semrush On Page SEO Checker provides you with a comprehensive list of recommendations. You can use the Semrush Site Audit Tool to find pages that are missing H1 tags and write new tags with keywords incorporated into them. For example, in my article optimized around the keyword “email marketing,” I mention that keyword right off the bat.