To ensure your content aligns with search intent, analyze the top-ranking pages for your target keyword. If they feature in-depth explanations, images, or practical use cases, your content should incorporate these elements and do it better. Addressing gaps in existing content or providing unique SEO Anomaly insights will position you as a stronger resource. All in all, nowadays the focus is more on high-quality, relevant content than the number of keywords a page has. Earlier we mentioned that you should at least aim for 1,800 words, but posts that are longer than 3,000 words work even better for creating links.

b. Social media shares

For example, some users might search for “charcuterie”, while others might search for “cheese board”. Anticipating these differences in search behavior and writing with your readers in mind could produce positive effects on how your site performs in search results. There are no secrets here that’ll automatically rank your site first in Google (sorry!). This data enables you to identify high-traffic regions and tailor your content, keywords, and marketing campaigns to resonate with those audiences. Analytify plays a key role for WordPress users by displaying device category performance directly in the dashboard. This makes it easier to track your site’s performance across different devices and take actionable steps to optimize mobile and tablet user experience.

This guide will walk you through some of the most common and effective improvements you can do on your site. Monitoring significant changes in organic traffic is crucial to staying ahead of SEO trends and algorithm updates. Use Google Analytics Insights to create custom alerts that notify you of sudden traffic spikes or declines. These alerts help you quickly identify potential issues or opportunities. By utilizing this data, you can create content that speaks directly to the preferences of your target audience and optimize your SEO efforts for maximum impact.

c. Address orphan pages

By conducting a thorough SERP analysis, you can gain valuable insights into ranking high on Google. Few free SEO tools are as powerful and insightful as Google Search Console and Google Analytics for SEO. You can use them to track these metrics and gain valuable insights about your website’s performance. The “Rankings Distribution” report shows your site’s keyword distribution by SERP positions. You can also see how your competitors are ranking for the same keywords. For example, whenever we publish fresh blog posts, we add them to our blog archive page.

In other words, “Contentrefreshing is more than going in and changing the publish date of your keypages. Use this opportunity to improve your headline, update the information inyour article, check for broken links, and more. Revisiting older contentwith a fresh set of eyes is also great for editing and finding spelling orgrammatical errors,” Salihi elaborates. Don’t forget to add other required details (location and country).

Backlinks are still critical for SEO, but the emphasis should be on quality over quantity. Links from reputable websites signal to Google that your site provides authoritative and valuable content. Selecting the appropriate schema type for your content ensures better alignment with user search intent and increases your chances of appearing in rich search results.

Without a full-funnel approach, you probably won’t see the results you expect — even if you produce content at scale. Instead, Gonzales states that every website needs a long-term keyword strategy to succeed with SEO. Mobile-friendliness ensures users can access your site from any device, including smartphones. When you publish content that’s thoughtful, original, and genuinely helpful, it provides real value to searchers. “In turn, Google’s algorithm can and will continue to recommend the website as a valuable resource,” Gonzales explains.

For multi-location businesses who want to know how to do local SEO, automated tools like our Mass Page Builder streamline local SEO content efforts. Sharing high-quality content on social media is essential for improving your website ranking. By posting informative articles, engaging videos, and eye-catching graphics, you can attract more visitors to your site. Additionally, when users share your content with their followers, it creates valuable backlinks that signal authority to search engines. Effective SEO analytics involves tracking on-page and off-page factors, including keyword rankings, backlinks, website speed, and user behavior. These insights help marketers refine their content, improve user experience, and increase visibility on search engine results pages (SERPs).

A simple category switch tripled their discoverability in Google Maps. If you don’t have a Google Business Profile at all, you can create one here. Or let us build one for you—we create Google Business Profiles for all of our SEO clients. Google’s local map will also display without the user specifying a city. Of course, Google will also show a local pack when you specify a city or region in your search.

• Look for keywords with a good balance of search volume and competition to rank your site or page higher in Google search results.
• In this guide, I’ll break down actionable steps to boost your rankings.
• No matter which method you use, however, the content on your site must be the same on both desktop and mobile devices.
• A key indicator to establish trust rank is the number of high quality websites linking to it, known as backlinks.

Alternatively, in Google Analytics you can use the Referral report. Google Images search traffic is broken out from other search traffic. The line with the Source/Medium “Google organic / images” is where you’ll find that data.