Don’t stuff your keyword everywhere… That can actually hurt your SEO. You can use related keywords in your content to help give search engines the context of your page. These standards directly impact your search rankings and the trust that users have in your content. You can download a free off-page SEO checklist here which covers the following items below in more depth. Meta descriptions provide a concise overview of the content on a web page and can influence click-through rates (CTR) by giving search engines and users more context about your content.

With top free SEO tools like Ahrefs Backlink Checker, you can research your competitors’ backlink strategies and identify link-building opportunities for your site. Ready to conduct a competitor analysis but don’t know which tools you can use to check website traffic? For example, a page providing instructions for how to tie a friendship bracelet that’s missing instructional images and essential keywords will rank poorly. Google’s PageSpeed Insights tool includes a page experience factor that considers both page load speeds and UX. If your site has long loading times, visitors may become frustrated and navigate away from your page to seek a better experience from competitors. SEO and online presence are deeply interconnected, so improving site performance is a bit of a circular challenge.

SEO is the foundation of a competitive, results-driven digital marketing strategy. That’s why an SEO audit can uncover improvements for not only your SEO but also your related tactics. BHS Links By discovering an array of enhancements for your online strategy, you can maximize the results of it. By targeting more valuable keywords in your SEO strategy, you can drive more valuable traffic. With more high-value traffic on your website, you can increase your conversion rates — and that can drive more revenue for your company.

Analyze Link Quality

Second, Google started using their mobile-first indexing process a while ago. Featured snippets can DRAMATICALLY increase your organic traffic. A free Semrush account lets you audit up to 100 URLs with Site Audit.

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The site had very few internal links, especially to two important geo-landing pages. We reworked the internal links to help Google understand where the most important content was to be found. We also removed a great number of toxic external links and did some digital PR to gain a handful of select, high quality new links. I actually think that disavowing toxic links has little effect and tend to ignore them now.

• Authority score has the strongest correlation with ranking ability.
• Recrawling may take from a few days to several weeks, depending on how often the crawler visits the pages.
• It is used to automatically redirect a webpage to a different URL.

Over time, these efforts resulted in improved keyword visibility and organic traffic recovery. It was a clear example of how addressing content credibility can turn a content devaluation into an opportunity for growth. Meanwhile, shift your focus to creating value—whether that’s through blogs, tools, or interactive content. Consistency in quality over time is your best ally for regaining rankings and trust.

Proper use of H1, H2, and H3 tags with relevant keywords leads to improved rankings. Local SEO Services are for businesses focused on keyword rankings in a specific location or region. A Local SEO audit will analyze your website’s organic visibility as it pertains to a specific region. A Local SEO audit will focus on things like your Google Business profile, placement on Google Maps, and external links and citations. If your website can be accessed with or without the “www” prefix in the URL, it’s crucial to make a choice and stick with it.

Your brand’s online performance can also be impacted by social media. If your social media presence isn’t pushing more traffic to your website, then it’s time to conduct a social media audit. Gain access to the 3-step strategy we use to earn over 86 high-quality backlinks each month.

SEO Audit 365 provides a comprehensive SEO audit report of your website that covers all aspects of on-page optimization. The report is also well-organized and provide clear insights into your website’s SEO performance. It will give you a thorough report of all the factors that will affect your site’s search engine optimization.