But it’s also an opportunity to extend your reach and potentially earn a few natural backlinks. Off-page SEO works in tandem with on-page SEO, content marketing, and other SEO efforts to help increase your website’s visibility, authority, and search rankings. On-page SEO, or on-site SEO, is optimizing web pages for users and search engines. It refers to specific elements and attributes of a website, such as content (written words), HTML, system, CSS, internal links, outbound links, and more. Search Engine Optimization is the technique or process of optimizing your website and its content to increase its ranking on a search engine. Almost 94% of people who Google something clicks on links on the first page only.

Audit Your Backlink Profile

• Either way, they found your content valuable and worth highlighting.
• It should not go without mention that from the back, it’s the off-page SEO techniques that does the commentary on how good the car (the content) and the driver (on-page SEO) is.
• Use your performance data to fine-tune your guest posting strategy.
• Video marketing capitalizes on the growing preference for video content across demographics, creating opportunities for increased engagement and natural link acquisition.
• Look at metrics like referral traffic and social shares to measure the effectiveness of your guest posting strategy.

A while back Ahrefs ran a test to see if they can build backlinks with pure outreach to a totally new page. What they wanted to show essentially was that email outreach works for link-building if you have great content to offer value with and are conscious of who you reach out to. Search engines crawl the entire web which pretty much means they have access to content on billions of pages. There is a patent named “Domain-Specific Sentiment Classification” supporting this idea as well. For example, for a general forum like Quora, you can search for keywords related to your audience/niche and see the questions people are asking.

On the other hand, if the page mentions the keyword 10 times, Google can be more confident about that page’s topic. You want to check your site’s code to make sure your page title is wrapped in an H1. For example, in my article optimized around the keyword “email marketing,” I mention that keyword right off the bat. Because users will instantly know that your content matches their search query (which can make them more likely to click).

Include Internal Links

You’ll see a long list of websites, which you can use to uncover link building or guest posting opportunities. Suppose you were in the plumbing industry and wanted to attract backlinks from reputable websites. SEO Anomaly Your first task would be to find the best-performing competitors for specific keywords.

Building a brand is perhaps the best marketing advice for any company of any size. And when it comes to search engine optimization, having a strong brand would benefit your SEO in many different ways. Google is great at building relationships on your website with others under specific contexts. When a website is linking to some authoritative sources within a specific subject matter, Google would detect it and based on that will give some advantage to the links going out of your website. Rand Fishkin, former CEO of Moz and now the founder of SparkToro has run multiple experiments and the data validates this theory. And finally, when it comes to the UGC attribute, it basically is for sites where user-generated links are in bulk, for example, Quora & Reddit.

This makes off-page optimization indispensable for achieving sustainable SEO performance in competitive markets. On-page SEO is all the actions that you take while you’re on the website. These include title tag, slug optimization, meta description, heading tags, internal links, and external links.